Already in 2020, the submission ‘Business model innovation in local journalism – how do local media managers perceive and recognize technical opportunities?’ was selected as one of the three best papers at the Annual conference of the European Media Management Association (emma). Subsequently, the authors Per Ole Uphaus, Annika Ehlers, Harald Rau and Björn Beringer had the opportunity to submit their contribution to the Journal of Media Business Studies (JOMBS), the flagship journal of the emma. JOMBS is a leading media business journal that publishes “articles that explore the dynamics of media businesses, studying their creation, operation, marketing, distribution and consumption” (JOMBS 2023). Now, the study has been published under the title ‘Critical capabilities in local media management – the recognition and perception of technological opportunities’.
With recent trends such as the ongoing digitalization, local news publishers are often faced with the challenge of recognizing new technologies as business opportunities. Therefore, the study investigates how local media managers’ daily activities shape their capability to create, identify and test new business opportunities in a local media market – discussed here for location-based services (LBS) as an evolving technology.
The findings indicate a distinct lack of experimentation with LBS (due to the media managers’ limited information about technological developments), as well as most local news organizations deploying LBS for advertising purposes only.
The full paper can be found here: https://doi.org/10.1080/16522354.2023.2207450
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