2020
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Rau, Harald „Content Customization“ und die Erweiterung des Publikums Buchkapitel mit eigenem Titel Müller-Lietzkow, Jörg (Hrsg.): Beyond Digital. Zeit für die global vernetzte Echtzeitmedienwirtschaft – Zeit für neue Theorie? , Nomos, Baden-Baden, 2020, ISBN: 978–3848764792. BibTeX @incollection{Rau2020d,
title = {„Content Customization“ und die Erweiterung des Publikums},
author = {Harald Rau},
editor = {Jörg Müller-Lietzkow},
isbn = {978–3848764792},
year = {2020},
date = {2020–12-01},
booktitle = {Beyond Digital. Zeit für die global vernetzte Echtzeitmedienwirtschaft – Zeit für neue Theorie? },
publisher = {Nomos},
address = {Baden-Baden},
edition = {1},
series = {Reihe Medienökonomie},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
|
Rau, Harald Zwischen Veränderungskreativität und Selbstorganisationskompetenz Buchkapitel mit eigenem Titel Lehmann, Stefanie (Hrsg.): Übungsbuch zum Anti-Stress-Trainer für Fernstudierende, Springer Gabler, Wiesbaden, 2020. BibTeX @incollection{Rau2020c,
title = {Zwischen Veränderungskreativität und Selbstorganisationskompetenz},
author = {Harald Rau},
editor = {Stefanie Lehmann},
year = {2020},
date = {2020–11-06},
booktitle = {Übungsbuch zum Anti-Stress-Trainer für Fernstudierende},
publisher = {Springer Gabler},
address = {Wiesbaden},
keywords = {},
pubstate = {published},
tppubtype = {incollection}
}
|
Rau, Harald Medienmeritorik – eine Frage der Präferenzen. Interpretationen zum Bedürfniskontext entscheiden über eine Angebotspolitik von Massenmedien. Buchkapitel Krone, Jan; Pellegrini, Tassilo (Hrsg.): Handbuch Medienökonomie , Kapitel 1, Springer VS, 2020, ISBN: 9783658095598. Links | BibTeX @inbook{Rau2020,
title = {Medienmeritorik – eine Frage der Präferenzen. Interpretationen zum Bedürfniskontext entscheiden über eine Angebotspolitik von Massenmedien.},
author = {Harald Rau},
editor = {Jan Krone and Tassilo Pellegrini},
doi = {10.1007/978–3‑658–09632‑8},
isbn = {9783658095598},
year = {2020},
date = {2020–08-15},
volume = {Handbuch Medienökonomie},
publisher = {Springer VS},
chapter = {1},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
|
Rau, Harald Alles digital, oder was? Buchkapitel Friedrichsen, Mike; Wersig, Wulf (Hrsg.): Digitale Kompetenz , Gabler Verlag, 2020, ISBN: 978−3−658−22108−9. Links | BibTeX @inbook{Rau2020b,
title = {Alles digital, oder was?},
author = {Harald Rau},
editor = {Mike Friedrichsen and Wulf Wersig},
doi = {10.1007/978–3‑658–22109‑6},
isbn = {978–3‑658–22108‑9},
year = {2020},
date = {2020–07-17},
volume = {Digitale Kompetenz},
publisher = {Gabler Verlag},
keywords = {},
pubstate = {published},
tppubtype = {inbook}
}
|
Rau, Harald; Ehlers, Annika Challenges Researching on Media Innovations Artikel Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice, Media Management and Economics Series , 2020. BibTeX @article{Rau2020e,
title = {Challenges Researching on Media Innovations},
author = {Harald Rau and Annika Ehlers},
editor = {Ulrike Rohn and Tom Evens},
year = {2020},
date = {2020–03-31},
booktitle = {Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice},
journal = {Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice},
volume = {Media Management and Economics Series},
publisher = {Routledge},
address = {London},
series = {Media Management and Economics Series},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
|
2019
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Ehlers, Annika; Rau, Harald Die Zukunft – eine Frage von Zeit UND Ort. Mobiler Journalismus und lokalisierte Nachrichten Artikel MedienWirtschaft, 16 (4), S. 22–31, 2019, ISSN: 1613–0669. Abstract | Links | BibTeX @article{Ehlers2019,
title = {Die Zukunft – eine Frage von Zeit UND Ort. Mobiler Journalismus und lokalisierte Nachrichten},
author = {Annika Ehlers and Harald Rau},
doi = {10.15358/1613–0669-2019–4‑22},
issn = {1613–0669},
year = {2019},
date = {2019–12-01},
journal = {MedienWirtschaft},
volume = {16},
number = {4},
pages = {22–31},
abstract = {Es ist naheliegend – in einer Gesellschaft, in der sich Individuen gleichermaßen mobil und online bewegen, erwartet man von der Medienkommunikation, dass sie sich genau darauf einstellt. Das heißt: Angebote von Zeitungen, Hörfunk oder Fernsehsendern müssten nach dieser Auffassung den gesellschaftlichen Anspruch spiegeln, indem sie Nachrichten auch online, mobil und mit konkretem Ortsbezug zur Verfügung stellen. Soweit die Theorie – Studien zeigten in der Vergangenheit: Dies ist keineswegs der Fall. Die hier vorgestellte Arbeit zeigt, dass dies bis heute gilt: So genannte LBS, also lokalbasierte Dienste (Location-based Services) sind in einer informationsorientierten Medienkommunikation weitestgehend ausgeblendet. },
keywords = {},
pubstate = {published},
tppubtype = {article}
}
Es ist naheliegend – in einer Gesellschaft, in der sich Individuen gleichermaßen mobil und online bewegen, erwartet man von der Medienkommunikation, dass sie sich genau darauf einstellt. Das heißt: Angebote von Zeitungen, Hörfunk oder Fernsehsendern müssten nach dieser Auffassung den gesellschaftlichen Anspruch spiegeln, indem sie Nachrichten auch online, mobil und mit konkretem Ortsbezug zur Verfügung stellen. Soweit die Theorie – Studien zeigten in der Vergangenheit: Dies ist keineswegs der Fall. Die hier vorgestellte Arbeit zeigt, dass dies bis heute gilt: So genannte LBS, also lokalbasierte Dienste (Location-based Services) sind in einer informationsorientierten Medienkommunikation weitestgehend ausgeblendet. |
Uphaus, Per Ole; Ehlers, Annika; Rau, Harald Location-based services in tourism: An empirical analysis of factors influencing usage behaviour Artikel European Journal of Tourism Research, 23 , S. 6–27, 2019, ISSN: 1314 – 0817. Abstract | Links | BibTeX @article{Uphaus2019b,
title = {Location-based services in tourism: An empirical analysis of factors influencing usage behaviour},
author = {Per Ole Uphaus and Annika Ehlers and Harald Rau},
url = {https://komma.ostfalia.de/wp-content/uploads/2019/12/EJTR_Location-based-services-in-tourism.pdf, Location-based services in tourism: An empirical analysis of factors influencing usage behaviour [0,69mb]},
issn = {1314 – 0817},
year = {2019},
date = {2019–11-22},
journal = {European Journal of Tourism Research},
volume = {23},
pages = {6–27},
abstract = {This contribution focuses on tourists’ usage behaviour of Location-Based Services (LBS) during their vacation. LBS represents technologies that localise a user’s mobile device (Turowski & Pousttchi 2004: 73) to offer services and content based on the user’s current geographical location (Egger & Jooss 2010: 21; Frey et al. 2015: 124). In vacation spots tourists find themselves in a situation characterised by increased information and service needs (Link & Seidl 2008: 56). Given that, LBS are considered to be promising services in the tourist industry (Egger & Jooss 2010: 21). In order to make use of the entire potential of LBS in tourism, the following key question needs to be answered: Which factors influence tourists’ usage behaviour of LBS and which possibilities can be derived for tourism providers and destinations? To answer its research question, this empirical study follows a deductive approach using UTAUT2, a popular technology acceptance model. The findings show a high usage rate of LBS in vacation and indicate that especially performance expectancy, effort expectancy as well as hedonic motivation influence the rate of usage. Considering these main causes, we derive theoretical implications as well as valuable clues for tourism management in practice.},
keywords = {},
pubstate = {published},
tppubtype = {article}
}
This contribution focuses on tourists’ usage behaviour of Location-Based Services (LBS) during their vacation. LBS represents technologies that localise a user’s mobile device (Turowski & Pousttchi 2004: 73) to offer services and content based on the user’s current geographical location (Egger & Jooss 2010: 21; Frey et al. 2015: 124). In vacation spots tourists find themselves in a situation characterised by increased information and service needs (Link & Seidl 2008: 56). Given that, LBS are considered to be promising services in the tourist industry (Egger & Jooss 2010: 21). In order to make use of the entire potential of LBS in tourism, the following key question needs to be answered: Which factors influence tourists’ usage behaviour of LBS and which possibilities can be derived for tourism providers and destinations? To answer its research question, this empirical study follows a deductive approach using UTAUT2, a popular technology acceptance model. The findings show a high usage rate of LBS in vacation and indicate that especially performance expectancy, effort expectancy as well as hedonic motivation influence the rate of usage. Considering these main causes, we derive theoretical implications as well as valuable clues for tourism management in practice. |
Uphaus, Per Ole; Neuper, Oliver; Beringer, Björn; Hoffmann, Lukas; Langenmair, Simon; Ehlers, Annika; Rau, Harald Barriers seen by potential local Providers of Applications using Location-Based Services Konferenz LBS 2019 : Adjunct Proceedings of the 15th International Conference on Location-Based Services, Wien, Österreich, 2019. Abstract | Links | BibTeX @conference{Uphaus2019,
title = {Barriers seen by potential local Providers of Applications using Location-Based Services},
author = {Per Ole Uphaus and Oliver Neuper and Björn Beringer and Lukas Hoffmann and Simon Langenmair and Annika Ehlers and Harald Rau},
editor = {Georg Gartner and Haosheng Huang},
url = {https://komma.ostfalia.de/wp-content/uploads/2019/11/Barriers-seen-by-potential-local-Providers-of-Applications-using-Location-Based-Services.pdf, Barriers seen by potential local Providers of Applications using Location-Based Services [0.48 mb]},
doi = {10.34726/lbs2019.36},
year = {2019},
date = {2019–11-11},
booktitle = {LBS 2019 : Adjunct Proceedings of the 15th International Conference on Location-Based Services},
address = {Wien, Österreich},
abstract = {This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry.},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
This contribution focuses on obstacles in the adoption of location-based services (LBS) as a tool for potential providers of localised applications and content. The following key question needs to be answered: What are the key factors preventing LBS from being accepted in their full potential by potential providers and being used as an element of context marketing? In order to investigate restrictive factors of application of LBS in the German city of Brunswick (Braunschweig) and the surrounding county, this empirical study follows an inductive approach. Five guided focus group discussions were conducted with representatives of relevant sectors for potential LBS usage. These were identified as the tourism industry, the cultural industry, journalism, the trade and service sector and the sports industry. |
2018
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Rau, Harald Not to be Thrown on the Scrap Heap: The Hypothesis of Adaptation and Commercialized Content as a question for Media Management Konferenz European Media Management Association Conference Warschau, Polen, 2018. BibTeX @conference{Rau2018b,
title = {Not to be Thrown on the Scrap Heap: The Hypothesis of Adaptation and Commercialized Content as a question for Media Management},
author = {Harald Rau},
year = {2018},
date = {2018–06-15},
address = {Warschau, Polen},
organization = {European Media Management Association Conference},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
Rau, Harald Strategic Management – or: a Denial of Transparency. Broadcasters and Producers in Public Service Broadcasting Konferenz World Media Economics and Management Conference Kapstadt, Südafrika, 2018. BibTeX @conference{Rau2018a,
title = {Strategic Management – or: a Denial of Transparency. Broadcasters and Producers in Public Service Broadcasting},
author = {Harald Rau},
year = {2018},
date = {2018–05-09},
address = {Kapstadt, Südafrika},
organization = {World Media Economics and Management Conference},
keywords = {},
pubstate = {published},
tppubtype = {conference}
}
|
