Skip to content

Kom­Ma publis­hes stu­dy on the Loca­ti­on Based Ser­vices Mar­ket in lea­ding LBS journal

Kom­Ma publis­hes stu­dy on the Loca­ti­on Based Ser­vices Mar­ket in lea­ding LBS journal

Nowa­days, it is hard to ima­gi­ne our ever­y­day life without ‘loca­ti­on-based ser­vices’ (LBS) like Goog­le Maps and many others. Whe­ther as smart­pho­ne apps with loca­ti­on refe­rence or as navi­ga­ti­on sys­tems in cars – LBS accom­pa­ny us ever­y­whe­re. So far the­re is sur­pri­sin­gly litt­le rese­arch con­cer­ning the mar­ket for LBS: Which pro­vi­ders of the­se ser­vices are cur­r­ent­ly the main play­ers in the mar­ket? In which sec­tors and loca­ti­ons are LBS used? What func­tions do LBS ful­fil (for pro­vi­ders and users)? Which user groups do they address? And final­ly: Which tech­no­lo­gies are used?

Metho­do­lo­gy: Quan­ti­ta­ti­ve Con­tent Analysis

The Kom­Ma team has been inves­ti­ga­ting the­se and other ques­ti­ons in a mar­ket explo­ra­ti­on stu­dy sin­ce 2018. Per Ole Uphaus, Björn Berin­ger and Harald Rau, as well as the two for­mer team mem­bers Kris­toph Sie­mens and Anni­ka Ehlers, first exami­ned rele­vant news­let­ters spe­cia­li­sing in cur­rent tech­no­lo­gies over a defi­ned peri­od of time and collec­ted infor­ma­ti­on on the loca­ti­on-based ser­vices men­tio­ned in them. Sub­se­quent­ly, for all the­se ser­vices, the first ten ent­ries in each case that resul­ted from a search engi­ne que­ry were exami­ned in more detail using a quan­ti­ta­ti­ve con­tent ana­ly­sis.
With this method, the Kom­Ma team was able to gain com­ple­te­ly new insights into the loca­ti­on-based ser­vices mar­ket. For examp­le, it was shown that the majo­ri­ty of the ser­vices exami­ned are pri­ma­ri­ly desi­gned for adver­ti­sing and/​or so-cal­led ‘ana­ly­tics’ func­tions. Ano­t­her sur­pri­sing result was that the­re seems to be a clear trend towards an incre­a­sed use of indoor LBS, which even see­med to domi­na­te the LBS mar­ket during the stu­dy period.

Key Fin­dings on the Loca­ti­on Based Ser­vices Market

The key fin­dings from this mar­ket explo­ra­ti­on stu­dy, tit­led ‘Loca­ti­on-based ser­vices – the mar­ket: suc­cess fac­tors and emer­ging trends from an explo­ra­to­ry approach’ (DOI: 10.1080/17489725.2020.1868587 ), have been publis­hed in the Jour­nal of LBS. The Jour­nal of LBS is a world-lea­ding sci­en­ti­fic jour­nal in this field, publi­shing cur­rent rese­arch results from all are­as of loca­ti­on-based rese­arch and rela­ted tech­no­lo­gies. Per Ole Uphaus and Björn Berin­ger were pre­vious­ly able to meet the journal’s edi­tor Georg Gart­ner alrea­dy in 2019 at the 15th Inter­na­tio­nal Con­fe­rence on Loca­ti­on Based Ser­vices in Vien­na. The­re, they were able to pre­sent their paper ‘Bar­ri­ers seen by poten­ti­al local Pro­vi­ders of App­li­ca­ti­ons using Loca­ti­on-Based Ser­vices’ (DOI: 10.34726/lbs2019.36 ).

Foto: anto­ni­okhr /​ istock­pho­to


Noch kein Kommentar, Füge deine Stimme unten hinzu!

Kommentar hinzufügen

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.

Diese Website verwendet Akismet, um Spam zu reduzieren. Erfahre mehr darüber, wie deine Kommentardaten verarbeitet werden.

Unsere Website verwendet Cookies und sammelt dadurch Informationen über Deinen Besuch, um unsere Website zu verbessern und Social Media-Inhalte anzuzeigen. Alle Infos findest Du in unserer Datenschutzerklärung.

Cookie Einstellungen

Unten kannst Du wählen, welche Art von Cookies Du auf dieser Website zulassen möchtest. Klicke auf die Schaltfläche "Speichern", um die Auswahl zu übernehmen.

FunktionalUnsere Website verwendet funktionale Cookies. Diese Cookies sind notwendig, damit unsere Website funktionieren kann.

AnalyseUnsere Website verwendet analytische Cookies, die es ermöglichen, unsere Website zu analysieren und u.a. im Hinblick auf die Benutzerfreundlichkeit zu optimieren.

Social MediaUnsere Website verwendet Social-Media-Cookies, um Dir Inhalte von Drittanbietern wie YouTube und Facebook anzuzeigen. Diese Cookies können Deine persönlichen Daten verfolgen.

SonstigeUnsere Website verwendet Cookies von Drittanbietern, die nicht aus den Bereichen Analytik, soziale Medien oder Werbung stammen.