{"id":4532,"date":"2020-11-23T12:50:12","date_gmt":"2020-11-23T11:50:12","guid":{"rendered":"https:\/\/komma.ostfalia.de\/?p=4532"},"modified":"2020-11-23T12:50:14","modified_gmt":"2020-11-23T11:50:14","slug":"die-audio-uni-relevanz-von-web-analytics","status":"publish","type":"post","link":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/","title":{"rendered":"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics!"},"content":{"rendered":"\n<p>Warum werden Web Analytics eingesetzt? Die Audio-Uni hat eine neue Episode zum Thema Relevanz von Web Analytics ver\u00f6ffentlicht. Hier sprechen die Experten Timo Von Focht, Country Manager f\u00fcr Deutschland, \u00d6sterreich und die Schweiz bei Commanders Act, und Christian Luhmann, Freelancer im Bereich Marketing und Business-Development, \u00fcber die Gr\u00fcnde f\u00fcr den Einsatz von Web Analytics und ihre Funktion im Onlinemarketing.<br>Im w\u00f6chentlichen Rhythmus erscheinen insgesamt 16 Podcast-Episoden, die sich mit unterschiedlichen Fragestellungen der Web Analytics besch\u00e4ftigen. Nach einer kostenlosen Registrierung, lassen sich die Episoden direkt anh\u00f6ren!<\/p>\n\n\n\n<p>Link zur Episode: <a href=\"https:\/\/audio-uni.ostfalia.de\/episode\/2-a-aus-welchen-gruenden-werden-web-analytics-eingesetzt\/\">https:\/\/audio-uni.ostfalia.de\/episode\/2-a-aus-welchen-gruenden-werden-web-analytics-eingesetzt\/<\/a><\/p>\n\n\n\n<p><em>Foto: Andreas Rodemann<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warum werden Web Analytics eingesetzt? Die Audio-Uni hat eine neue Episode zum Thema Relevanz von Web Analytics ver\u00f6ffentlicht. Hier sprechen die Experten Timo Von Focht, Country Manager f\u00fcr Deutschland, \u00d6sterreich und die Schweiz bei Commanders Act, und Christian Luhmann, Freelancer im Bereich Marketing und Business-Development, \u00fcber die Gr\u00fcnde f\u00fcr den Einsatz von Web Analytics und [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[],"acf":[],"yoast_head":"<title>Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics! - KomMa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics! - KomMa\" \/>\n<meta property=\"og:description\" content=\"Warum werden Web Analytics eingesetzt? Die Audio-Uni hat eine neue Episode zum Thema Relevanz von Web Analytics ver\u00f6ffentlicht. Hier sprechen die Experten Timo Von Focht, Country Manager f\u00fcr Deutschland, \u00d6sterreich und die Schweiz bei Commanders Act, und Christian Luhmann, Freelancer im Bereich Marketing und Business-Development, \u00fcber die Gr\u00fcnde f\u00fcr den Einsatz von Web Analytics und [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"KomMa\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-23T11:50:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-23T11:50:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Talissa Witenbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@komma_ostfalia\" \/>\n<meta name=\"twitter:site\" content=\"@komma_ostfalia\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talissa Witenbach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\"},\"author\":{\"name\":\"Talissa Witenbach\",\"@id\":\"https:\/\/komma.ostfalia.de\/#\/schema\/person\/878051066a8247687c9154afb8fd0007\"},\"headline\":\"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics!\",\"datePublished\":\"2020-11-23T11:50:12+00:00\",\"dateModified\":\"2020-11-23T11:50:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\"},\"wordCount\":112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/komma.ostfalia.de\/#organization\"},\"image\":{\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg\",\"articleSection\":[\"Digitale Lehre\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\",\"url\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\",\"name\":\"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics! - KomMa\",\"isPartOf\":{\"@id\":\"https:\/\/komma.ostfalia.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg\",\"datePublished\":\"2020-11-23T11:50:12+00:00\",\"dateModified\":\"2020-11-23T11:50:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage\",\"url\":\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg\",\"contentUrl\":\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg\",\"width\":1120,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/komma.ostfalia.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitale Lehre\",\"item\":\"https:\/\/komma.ostfalia.de\/index.php\/kategorie\/digitale-lehre\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/komma.ostfalia.de\/#website\",\"url\":\"https:\/\/komma.ostfalia.de\/\",\"name\":\"KomMa\",\"description\":\"Professur f\u00fcr Kommunikationsmanagement\",\"publisher\":{\"@id\":\"https:\/\/komma.ostfalia.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/komma.ostfalia.de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/komma.ostfalia.de\/#organization\",\"name\":\"KomMa - Professur f\u00fcr Kommunikationsmanagement\",\"url\":\"https:\/\/komma.ostfalia.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/komma.ostfalia.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/05\/komma-signet.png\",\"contentUrl\":\"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/05\/komma-signet.png\",\"width\":512,\"height\":512,\"caption\":\"KomMa - Professur f\u00fcr Kommunikationsmanagement\"},\"image\":{\"@id\":\"https:\/\/komma.ostfalia.de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/komma_ostfalia\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/komma.ostfalia.de\/#\/schema\/person\/878051066a8247687c9154afb8fd0007\",\"name\":\"Talissa Witenbach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/komma.ostfalia.de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dd5b724e0c0aaa953440598c3bf821e4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dd5b724e0c0aaa953440598c3bf821e4?s=96&d=mm&r=g\",\"caption\":\"Talissa Witenbach\"}}]}<\/script>","yoast_head_json":{"title":"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics! - KomMa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/","og_locale":"de_DE","og_type":"article","og_title":"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics! - KomMa","og_description":"Warum werden Web Analytics eingesetzt? Die Audio-Uni hat eine neue Episode zum Thema Relevanz von Web Analytics ver\u00f6ffentlicht. Hier sprechen die Experten Timo Von Focht, Country Manager f\u00fcr Deutschland, \u00d6sterreich und die Schweiz bei Commanders Act, und Christian Luhmann, Freelancer im Bereich Marketing und Business-Development, \u00fcber die Gr\u00fcnde f\u00fcr den Einsatz von Web Analytics und [&hellip;]","og_url":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/","og_site_name":"KomMa","article_published_time":"2020-11-23T11:50:12+00:00","article_modified_time":"2020-11-23T11:50:14+00:00","og_image":[{"width":1120,"height":630,"url":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg","type":"image\/jpeg"}],"author":"Talissa Witenbach","twitter_card":"summary_large_image","twitter_creator":"@komma_ostfalia","twitter_site":"@komma_ostfalia","twitter_misc":{"Verfasst von":"Talissa Witenbach","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#article","isPartOf":{"@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/"},"author":{"name":"Talissa Witenbach","@id":"https:\/\/komma.ostfalia.de\/#\/schema\/person\/878051066a8247687c9154afb8fd0007"},"headline":"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics!","datePublished":"2020-11-23T11:50:12+00:00","dateModified":"2020-11-23T11:50:14+00:00","mainEntityOfPage":{"@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/"},"wordCount":112,"commentCount":0,"publisher":{"@id":"https:\/\/komma.ostfalia.de\/#organization"},"image":{"@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg","articleSection":["Digitale Lehre"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/","url":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/","name":"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics! - KomMa","isPartOf":{"@id":"https:\/\/komma.ostfalia.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage"},"image":{"@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg","datePublished":"2020-11-23T11:50:12+00:00","dateModified":"2020-11-23T11:50:14+00:00","breadcrumb":{"@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#primaryimage","url":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg","contentUrl":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/11\/audio-uni-web-analytics-relevanz.jpg","width":1120,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/komma.ostfalia.de\/index.php\/die-audio-uni-relevanz-von-web-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/komma.ostfalia.de\/"},{"@type":"ListItem","position":2,"name":"Digitale Lehre","item":"https:\/\/komma.ostfalia.de\/index.php\/kategorie\/digitale-lehre\/"},{"@type":"ListItem","position":3,"name":"Die Audio-Uni: Neue Episode zur Relevanz von Web Analytics!"}]},{"@type":"WebSite","@id":"https:\/\/komma.ostfalia.de\/#website","url":"https:\/\/komma.ostfalia.de\/","name":"KomMa","description":"Professur f\u00fcr Kommunikationsmanagement","publisher":{"@id":"https:\/\/komma.ostfalia.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/komma.ostfalia.de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/komma.ostfalia.de\/#organization","name":"KomMa - Professur f\u00fcr Kommunikationsmanagement","url":"https:\/\/komma.ostfalia.de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/komma.ostfalia.de\/#\/schema\/logo\/image\/","url":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/05\/komma-signet.png","contentUrl":"https:\/\/komma.ostfalia.de\/wp-content\/uploads\/2020\/05\/komma-signet.png","width":512,"height":512,"caption":"KomMa - Professur f\u00fcr Kommunikationsmanagement"},"image":{"@id":"https:\/\/komma.ostfalia.de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/komma_ostfalia"]},{"@type":"Person","@id":"https:\/\/komma.ostfalia.de\/#\/schema\/person\/878051066a8247687c9154afb8fd0007","name":"Talissa Witenbach","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/komma.ostfalia.de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dd5b724e0c0aaa953440598c3bf821e4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dd5b724e0c0aaa953440598c3bf821e4?s=96&d=mm&r=g","caption":"Talissa Witenbach"}}]}},"_links":{"self":[{"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/posts\/4532"}],"collection":[{"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/comments?post=4532"}],"version-history":[{"count":0,"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/posts\/4532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/media\/4533"}],"wp:attachment":[{"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/media?parent=4532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/categories?post=4532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komma.ostfalia.de\/index.php\/wp-json\/wp\/v2\/tags?post=4532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}